UP2U

IT’S UP TO YOU Beauty, it's up to you.

IT'S UP TO YOU, from the internet slang expression, is an abbreviation of "IT'S UP TO YOU". It is dedicated to creating fun, delicate and creative makeup products, focusing on "powder experts", meeting the needs of color control through a variety of rich colors, allowing anyone to easily create unique makeup looks and fully showcase their own style, defining their own beauty.

Brand concept:

Beauty is up to me, beauty follows my wishes, beauty follows my joy.

Focusing on "powder" experts

Eyeshadow, blush, highlighter, contour, compact powder, loose powder, eyeliner, mascara, makeup remover oil, multifunctional palette