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BINCA VIDOU 卞卡

Trendy Light Sports Beauty Brand

There is such a group of people who pursue fashionable trends, take the initiative, enjoy socializing, actively respond to life, and constantly challenge themselves. Makeup is a prerequisite for social “appearance”, and replenishing skin energy after exercise is a guarantee of “appearance”. The great demand for “appearance” sports makes Binca Vidou emerge. Binca Vidou covers a product line layout of makeup, primer, personal care products, and aromatherapy, realizing “makeup beauty” and “skin beauty”, allowing more girls to regain skin energy and health before and after exercise.

Brand Philosophy: Motivated and Pretty in Every Aspect

Break the prejudice of a single gender role of women, and break through the secular single aesthetic shackles on women
The beauty of women is not just one side
But not every side has light
Light is created by yourself for yourself, multifaceted colors are advocated by you
Go explore, to refresh, to become better
Go create, there are always amazing highlights
Go challenge, achieve flawless beauty
Burst with energy during progress
Shining and fearless in love
Powerful beauty leaping, outstanding color lines
Love action, also love beauty
Motivated and Pretty in Every Aspect
Brand History
  • 2009Binca Vidou officially entered the Chinese market
  • 2010The first Binca Vidou counter in China, “Guangzhou Grandbuy Department Store Counter” had its grand opening, marking the official launch of the Binca Vidou brand
  • 2013Binca Vidou moved from the group headquarter to the shore of Suzhou Taihu Lake, officially started independent operation, the number of brand counters reached 150
  • 2014Binca Vidou partnered with 300 professional makeup academies across the country to hold beauty industry principals summit, with employment and entrepreneurship as the theme, to cultivate professional beauty makeup talents and outpu the brand
  • 2015Binca Vidou officially released graffiti, pop, impression, and hot air balloon themed and new products, creating a trend in the industry as the newest wave in the makeup market
  • 2016Binca Vidou x Rayli x TONGDAODASHU co-branded makeup base was released in Beijing, the related topic on Weibo reached 100 million+ views
    Binca Vidou entered SEPHORA, becoming the first domestic makeup brand in mainland China to be housed in SEPHORA, it also entered AFIONA and became the only makeup brand with entire series on sale in AFIONA
  • 2017Binca Vidou entered Watsons, quickly becoming one of the promoted makeup brands in Watsons
  • 2018Binca Vidou x Simengjia x Watsons co-branded eyeshadow palette released, opening the prelude of IP custom brand
  • 2019Binca Vidou x American Graffiti Art Father KEITH HARING released a collaborative art series
  • 2021Invited the new generation actress Xu Junshuo to endorse and launched a co-branded box
  • 2023Officially announced Generation Z actress Sun Qian as brand spokesperson, newly interpreting the trend of “Motivated and Pretty in Every Aspect”
Product Line Layout
National counter sales outlets
More than 300+ counters nationally
BINCA VIDOU’s standard for entering shopping malls is mid-end department stores or shopping centers and core business circles of second and third-tier cities. The brand counters are spread across mid-end department stores and core business circles in second and third-tier cities. The CS channel has covered 16 provinces across the country.
Cooperative Mall Groups
Wanda Plaza, Capitaland Plaza, WuYue Incity Mall, Grand Ocean Department Store, SHINSEGAE Department Store, InCity, Golden Eagle Department Store, Intime Department Store, Maoye Department Store, Auchan, PARKSON, Paradise walk, Rainbow and more.
Over 200 million of Annual Sales in 2022
Main city distribution: Suzhou-Guangzhou-Chengdu-Qingdao-Xi’an-Shijiazhuang-Zhengzhou-Guiyang-Shanxi
Channel Advantages
The first fashionable makeup brand in China to enter SEPHORA
BINCA VIDOU is the main cosmetic brand promoted by Watsons. As of January 2023, there are a total of 196 SKUs from BINCA VIDOU available in over 2000 Watsons stores nationwide. BINCA VIDOU collaborated with Jin Mengjia and Watsons to release a co-branded eyeshadow palette. They also have a co-branded lipstick with Keith Haring, exclusively available at Watsons.
Customized IP Products with social media influencers & stars. Exclusively sold in AFIONA.It is stocked in 189 directly-operated AFIONA stores, with 80 SKUs and 60 colors of lipsticks exclusively supplied to AFIONA
Brand Milestones
In 2023, the brand has officially announced Sun Qian, a powerful actress born in the '90s, as the brand spokesperson, presenting a fresh interpretation of the brand’s fashionable stance on being “Motivated and Pretty in Every Aspect”
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